Microinsurance Demand Side Study

This is a study about insurance from a demand side perspective and is intended to provide a snapshot of the insurance market in Tanzania. The study forms part of a larger micro-insurance diagnostic where the demand side, supply side as well as the policy, regulation and supervision framework are analyzed. The micro-insurance diagnostic is conducted by The Centre for Financial Regulation and Inclusion (CENFRI) and is commissioned by FinMark Trust and the Financial Sector Deepening Trust (FSDT).

The overall objective of this demand side sub-study is to gain a better understanding of the demand patterns in the market in Tanzania and what role insurance could play in the future. More specifically, the focus is on low-income populations, their economic realities, their coping strategies towards risk and their perceptions of insurance.
DPC conducted the fieldwork through Focus Group Discussions (FGDs) and individual interviews with non-insured as well as insured consumers in rural and urban areas. DPC also conducted the analysis and produced the research report.