FinScope is a nationally representative, consumer perception survey measuring the demand for and supply of financial services in developing economies. [Devised by FinMark Trust it has been conducted in 15 countries across Africa.]
FinScope is a pan-African survey which has been conducted in Tanzania in 2006 and 2009. The third cycle was done in 2012. Funded by the Financial Sector Deepening Trust (FSDT), DPC has project managed both surveys, and was responsible for its dissemination. FinScope is a nationally representative study measuring the demand for and supply of financial services. The sample covers the entire adult population, rich and poor, urban and rural, in order to create a segmentation, or continuum, of the whole market and to lend perspective to the various market segments. The survey explores consumers’ use of informal as well as formal products and builds a picture of the role the informal sector can play in the financial markets of developing countries. As a consumer perception study, it also encompasses attitudes, behaviours, quality of life factors and consumption patterns. FinScope provides a benchmark for comparison across the continent.